Greening Your Firm:
Building Sustainable Design Capabilities

We have almost a heaven and hell,” says Pauline Souza, of Chong Partners Architecture in San Francisco, describing her firm’s successes and frustrations at greening their work. Mid-sized and large design firms carry a lot of cachet, and clients tend to follow their advice more readily than they follow the suggestions of sole practitioners or small firms. But getting those bigger firms comfortable recommending green solutions—not just on token projects but as a matter of course—takes persistence, dedication, and some effective strategies. “When I had my own firm, it was an agile little sailboat. This is like trying to turn a battleship around,” says John Boecker, of his experiences greening the 500-person L. Robert Kimball & Associates, based in Ebensburg, Pennsylvania.
...

To read the complete article, please login below.

BuildingGreen.com