Investing in the Environment:
The Financial Industry's Approach to Green Building

The financial community is rapidly becoming an advocate and promoter of green buildings. However, since very few green buildings have changed hands, there is little data to establish how the market values green. So, while lenders for residential and small commercial buildings rely on green ratings and certifications to determine whether a property qualifies for their preferred lending programs, many investors—who want to know they can capture increased tenant demand in their discounted cash-flow models—are beginning to assess the sustainability...