Redefining Retail:
Nau, Boulder, Colorado

Altruism, for example, is a founding principle of Nau (a Maori greeting that translates as “come to me”). “If we could find efficiencies in the business model, we realized we would be able to yield a percentage of our sales to give back to the community,” says creative director Scott Fedje. “Uniquely, it’s the customer who decides at the end of each transaction where they want five percent of that sale to go, selecting from a list that runs the gamut of international, national, and local organizations for environmental, humanitarian, and social [projects].”

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