The Product Transparency Movement:
Peeking Behind the Corporate Veil

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I’m looking through you. Where did you go?
I thought I knew you. What did I know?
– The Beatles

In the last two years, building product transparency has started to get traction in North America: changes in consumer expectations, building certification systems, and international laws and standards have finally begun to converge in standardized corporate reporting about any number of environmental, social, and health impacts. Many in the design community as well as the manufacturing community are developing ways to easily communicate some of this information through what is often called a nutrition label for building products.

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