How to Spot Greenwash—A BuildingGreen Webinar
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As awareness of green building has grown, the desire to market building products as green has exploded, with new certifications and labels appearing on the market at a rapid pace. But not all labels are created equal, and it’s easy for even an educated purchaser to choose a product that appears sustainable but isn’t. Over the years, EBN has worked hard to keep pace with the growth of green certifications and labeling to help readers identify which marketing claims are backed up by rigorous green standards and which are empty or incomplete promises. In a newly released webcast, BuildingGreen research director Jennifer Atlee condenses years of this research into an hour-long presentation that gives building and design professionals the tools they need to spot the difference between green and greenwash. Walking listeners through nine types of greenwash, Atlee addresses a wide array of certifications and labels. Is the Forest Stewardship Council still the “gold standard” in forestry? Which emissions certifications really protect our health? Is “biobased” ever better? And can you get a green product from a dirty company? Atlee concludes with practical advice for industry professionals who are trying to navigate green product claims in the pursuit of a “sustainable, just, and thriving world” while still trying to get their jobs done within clients’ time and budget constraints.
May 25, 2011
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BuildingGreen.com: What's Happening - November 2010