Free Weeklong Online Green Conference Begins April 20

All this week, webcasting service BrightTALK is honoring Earth Day by providing five days of free green building presentations. Many of the presenters are world-class. If you can't fit it into your schedule, the recorded sessions will be available on-demand later. Monday addresses Corporate Social Responsibility and Sustainability — the highlight is likely to be the Executive Director at the UC Berkeley Haas School of Business Center for Responsible Business, Jo Mackness, speaking on Corporate Social Responsibility and the Next Generation of Business Leaders. Tuesday is Water Management day, and there a couple programs that are particularly intriguing. Jonathan C. Kaledin of The Nature Conservancy introduces the Alliance for Water Stewardship, which is building an international certification organization akin to the Forest Stewardshp Council (FSC); and Linda Hwang, Manager of Environmental Research & Innovation at BSR (Business for Social Responsibility), will speak on Global Water Trends and the Corporate Response. Wednesday's topic is Green Building. There are ten presentations that day and half of them look like real winners — check them out — but if you only do one, don't miss BuildingGreen's own Residential Program Manager, Peter Yost, with a session titled Sustainability Requires Durability. Thursday is geek hat day: Green IT. This isn't just bowing to the week's corporate sponsor, Intel. (Well, maybe it is, but it's an extremely germane topic anyway.) Ravi Angadi, Senior Director of Enterprise Product Management at Verdiem, will talk about Reducing ICT Energy Consumption — this is more important and engaging than the title might make it seem. Related, the Head of Sustainable Energy at The Hannover Consultancy, Toby Abbot, goes real-world to discuss The Carbon Intent Project - Using ICT to reduce CO2. And though I've been limiting myself to pointing out only one or two per day, here's a third that should give a thorough overview: Green IT Assessment: Manage what you Measure, given by Mark Rumsby, Government Consulting at EDS (Electronic Data Systems Corporation). Friday — Green Marketing. For marketers, a heyday. But there's good stuff for us normal people as well, including The Ten Signs of Greenwash (and how to avoid them) and Save the Buyosphere! Selling Green in the Age of More, More, MORE