Product Manufacturers: Reduce Your Impact and See ROI
Meet the requirements for LEED, WELL, and Living Building Challenge
Buildings are only as good as the products and materials they’re made of. As leading manufacturers, you’re working constantly to optimize how those products are made, with the goal of reducing climate impacts, providing social equity, improving health, and protecting natural ecosystems. To keep doing this important work, you need to see a return on that investment. We at BuildingGreen are committed to celebrating your achievements and bringing them to the attention of the AEC community. You can help us do that by plugging into the tools and using the format that we rely on to find and verify this information.
Get the Essentials
In our Manufacturer’s Guide to a Successful Sustainability Platform, we explain the essential steps for getting your company’s products positioned for success in a health and sustainability-focused market. Whether they are using LEED, WELL, Living Building Challenge, or some other program, AEC professionals need you to:
- Understand your life-cycle impacts and your compositional chemistry.
- Develop HPDs, EPDs, and Declare Labels, and get certified.
- Implement these documents into material libraries like Mindful Materials.
- Train your sales and marketing team on how to communicate sustainability.
- Join the Closing the Transparency Loop Movement and the Living Product 50.
- Track sales dollars associated with sustainability to prove there is a return on investment and to ensure you’re investing in the right programs for your product category.
- Optimize. Show how you have reduced your overall environmental and human health impacts.
Learn the Details
BuildingGreen is the most trusted voice in sustainable architecture in design. Our unbiased reporting informs what sustainability-minded customers—and product specifiers—are looking for. Check out the articles and reports below to get started.
Bring In an Expert
If you could use some hands-on support entering or raising your profile in the sustainability marketplace, our friends at SMS Collaborative are the best in the business. SMS Collaborative has a proven three-step framework that leverages sustainability to grow your business and ensure market leadership.
Step 1: Navigate
What is the current sustainability market and landscape? What are your customers asking for? What are the current and upcoming trends in the marketplace?
What are your competitors doing relative to market demands? How do you compare against your competitors? How do you develop and maintain market leadership?
STRATEGIC ROADMAP DEVELOPMENT
Where do you start? What are the best short-term and long-term strategies to target first? How do you integrate these initiatives into your existing business operations? How do you pivot the conversation to showcase your products strengths and attributes?
Step 2: Implement
STRATEGIC ROADMAP EXECUTION
SMS Collaborative can put your plan into action as long-term contractors.
Need someone to represent your brand in the market? Our team has sustainability leaders available to support trade shows, presentations and customer engagement.
Need further technical assistance for specific sustainability initiatives? SMS Collaborative can help develop and manage contracts to ensure you’re paying the right price and getting the best value.
Step 3: Leverage
MEASURING RETURN ON INVESTMENT
CRM integration and tracking of sales success through sustainability.
Get your brand in front of the customers who matter.
Create a powerful and concise message that resonates with your customers.
SALES TRAINING AND SUPPORT
Ensure your sales team is empowered with the right messaging and support to get the maximum benefit from your sustainability platform.
Annie Bevan of SMS Collaborative offers guidance to building product manufacturers who want to reach sustainability-minded customers.Watch it now »
The world needs more sustainability professionals who understand the market, tools, and strategy to ensure return on investment for sustainability — let us help you be the best sustainability leader possible and propel your company ahead of your competition.
Intrigued? Contact us to get started.
Fill out the form below to find out how SMS Collaborative can help your company enter the sustainability marketplace.