Consumer Reports Investigates Green

Consumer Reports^® launched a new, free website on Earth Day, April 22, 2005, to help consumers make environmentally responsible purchases. Greenerchoices.org began with a dozen products in several categories and plans to expand in the future. An additional “green ratings” feature details Consumer Reports’ findings on the energy-efficiency and water-efficiency of specific products. Released to coincide with the website launch, results from a Consumer Reports survey found that nearly 90% of U.S. consumers actively consider environmental and health factors when making purchases. More than 40% of respondents said they would be willing to pay more for green electricity, and nearly 70% said they would pay more to recycle their televisions and computers.