Primer

Ethnography: A Creative Tool for Human-Centered Design

Social science research methods can generate innovative and sophisticated design solutions that respond to human needs and cultural values.

Ethnography is defined as “the scientific description of the customs of individual peoples and cultures.” It is a method social scientists use to study and understand different communities and the places in which these communities are situated.

By using ethnography to enhance engagement with project stakeholders and their rich cultural values, designers can generate strategies that are responsive to the user perspective in more complex, nuanced ways.

Published May 2, 2017