Setting Goals

Photo: Strelka Institute for Media, Architecture, and Design. License: CC BY 2.0

When clients express vague goals like wanting their new building to be “green” or “healthy,” the team is often left with little idea of what they actually mean.

The stories and tools discussed here will help you:

  • engage the client to tease out more specific goals

  • provide educational materials to help clients make decisions

  • suggest ways to measure success

Setting Goals

Deep Dives

Get up to speed on complex topics. You can also earn CEUs and download PDF Spotlight Reports.


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  • What's New in Multi-Attribute Environmental Certifications

    Feature Article

    The industry is increasingly recognizing the need for a more comprehensive review of green products. We don't have perfect programs yet, but we scrutinize the most prominent programs out there and highlight how they're useful.

  • Integrated Design Meets the Real World

    Feature Article

    Proponents of integrated design say that it results in higher-performing buildings at lower costs than the conventional design process. But real world obstacles can derail or limit integration. We offer tips from experts to keep things on track.

  • The Folly of Building-Integrated Wind

    Feature Article

    Wind turbines on buildings could produce electricity where it's needed and catch high winds above ground level. However, wind turbulence, safety, cost, and poor performance all make building-integrated wind a limited strategy.

  • Cradle to Cradle Certification: A Peek Inside MBDC's Black Box

    Feature Article

    Cradle to Cradle is a multiple-attribute product certification program based on the philosophy of architect William McDonough and chemist Michael Braungart, and the work of their company, McDonough Braungart Design Chemistry (MBDC). While MBDC's consulting services are driving breakthroughs in green manufacturing, the certification program lacks some of the comprehensiveness and transparency that are increasingly expected in the green certification market.

Quick Takes

Jump straight to the essentials with these short explanations of green building concepts.


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Product Guidance

Unbiased information from our product experts helps you separate green from greenwash.


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In The News

We break news down to the essentials and provide expert analysis.


Perspective

Thought-provoking opinions from the most trusted minds in sustainability.


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Learning Resources

A wide range of education options, with automatic reporting for AIA and GBCI.


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  • You can require or exclude terms using + and -: big +blue drop will require a match on blue while big blue -drop will exclude results that contain drop.

Just For Fun

Something weird happens every April at BuildingGreen...


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