Blog Post

The Gospel of Consumption

America's buildings are no small contributor to our environmental difficulties and energy use... but they're far from the biggest part of the problem. The enemy is us — the choices we make individually and as a society. America's building envelopes are getting better and tighter, our heating and cooling systems are getting more efficient, but every year we keep using more energy. And our carbon emissions keep going up, not down. Part of the equation, certainly, is that the U.S. builds more buildings and is home to more people all the time. But per-person energy use and emissions aren't just staying the same, they're increasing. The LIVE post Plug Loads and Small Electronics addresses just one small piece of the puzzle, but the example is cross-applicable. An article in the current Orion Magazine, The Gospel of Consumption, takes a look at salient lifestyle trends over the last 80 years or so, with a dual emphasis on workplace issues and consumerism. (Excerpts below.) Yes, life is different than it was 80 years ago. It's different than it was ten years ago, or even five. We have more options now, greater convenience, better health care... we've made great advances. And there's no reason to turn our backs on the good things we enjoy today, and to continue to have even more. But have we abandoned some things that contribute to a greater happiness index and quality of life? From The Gospel of Consumption, an article in Orion Magazine:
By 1991 the amount of goods and services produced for each hour of labor was double what it had been in 1948. By 2006 that figure had risen another 30 percent. In other words, if as a society we made a collective decision to get by on the amount we produced and consumed seventeen years ago, we could cut back from the standard forty-hour week to 5.3 hours per day — or 2.7 hours if we were willing to return to the 1948 level. In 2004, one of the leading legal theorists in the United States, federal judge Richard Posner, declared that "representative democracy... involves a division between rulers and ruled," with the former being "a governing class," and the rest of us exercising a form of "consumer sovereignty" in the political sphere with "the power not to buy a particular product, a power to choose though not to create."
Now there's a harsh reality. I don't agree with it, though. The power to choose is a power to create... but what's created isn't something that can be bought or sold. The reader comments on the Orion site following the article are worth a look, too.

Published July 22, 2008

(2008, July 22). The Gospel of Consumption. Retrieved from https://www.buildinggreen.com/blog/gospel-consumption

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