Blog Post

Product Certifications, and Social Justice (AIA'08)

Nadav Malin and Scot Horst offered up a great, head-twisting presentation about product certifications called "It's Certified Green But What Does That Mean?" to about 500 people. It covered all the territory in the EBN feature "Behind the Logos: Understanding Green Product Certifications" and more. There may have been some misunderstanding on the part of some attendees who only read the title, however, and not the program description: It sounded like it might have been about LEED certification rather than product certification. And the amount of information to process, even though they presented it in an engaging, conversational style, was voluminous — especially for the abject novice — bringing to light individual certification program histories, inconsistencies, and limitations in what was probably about the simplest way to do it, which was nonetheless hard to digest. Additionally, the sound in the conference center rooms is pingy, with a pronounced slapback echo. I say these things mostly to give the benefit of the doubt where it might be deserved. I outlined my theory about a largely disinterested AIA membership merely pursuing the required continuing education credits in the last two paragraphs of the "Legally Green" post. The same thing happened at this session: four-fifths fled when Q&A started. It's that remaining one-fifth that are the leaders of the (near) future.
^ shortly after the session began
^ immediately after Q&A began
But what gives me the right to gripe about the choices other people make? I left a session earlier in the day myself, about three-quarters of the way through. (I'm not an AIA member, though.) Called "Architecture and Human Rights: Shelter, Justice, and Ethics," it was a fine presentation to the half-full room — just not what I expected. The program description said, "The AIA Code of Ethics states, 'Architects should uphold human rights in all their professional endeavors.' But have we, or our projects, ever crossed the line? What needs to be done to fully deliver on the promise of universal human rights in the built environment? Can a building itself violate human rights? Speakers from architecture and legal organizations will consider the intersection of architecture practice and international norms of justice in today's increasingly complex world." Sounded great. And it did turn out to be just as described, but not quite the slant I thought was coming.
The first speaker of three, Kathryn Tyler Prigmore, after a detailing what ethics are and where they come from, spoke to AIA's general ethical basis and member requirements, noting that the AIA Code of Ethics is about more than personal practice — it includes aesthetics, heritage, human rights, and civic responsibility. I was reminded of David Eisenberg's call for a Hippocratic corollary in architecture: that buildings should first do no harm. The guy in front of me, I noticed, was doing Sudoku. Second up was Chester Hartman, an urban planner. Not an architect, he pointed out. In what seemed to be a completely extemporaneous and slightly disjointed presentation, he gave an oral history of his deeds and studies. I had a hard time focusing — not understanding the points he was making, and not sure he was actually making any. He wrote something, he co-edited something, he studied something; he said that we've got to do something about housing stability, but didn't say what. He made a last point for a few minutes, then made another last point for a few minutes. Then he made a last point. When he finished, people applauded with some enthusiasm. I feel dopey, like I'd missed something. Chances are that I did. Shayana Kadidal, an attorney with the Center for Constitutional Rights, was a fast-talking, witty, and clearly brilliant guy involved in prisons — "mass incarceration facilities" — with an apparent specialty in isolation. He spoke to some history of prisonry (and the unexpected connection of isolation facilities to Quakers). He's involved in one of the Guantanamo lawsuits, and I slipped out when he started discussing that set of facilities. It's not that it wasn't interesting; it simply wasn't what I was after. And that probably should have been the best reason for me to stay.

Published May 15, 2008

(2008, May 15). Product Certifications, and Social Justice (AIA'08). Retrieved from https://www.buildinggreen.com/blog/product-certifications-and-social-justice-aia08

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Comments

May 20, 2008 - 6:30 pm

Well, this kind of feedback isn't easy to hear, but it's truly the most useful kind to get. My "friends" in the audience said the format worked well. Either their tastes are different from yours, or they're too polite to be true friends. This format was certainly an experiment, and thanks to your frank comments we'll be unlikely to try it again any time soon!

I hope the materials are useful to you, anyhow, as you share them with your office.

May 20, 2008 - 1:12 pm

I left about 20 minutes into the presentation. It was an awful way to present information that is very relevant to all of our practices, I don't have time for cute "conversationaist" style pieces, I am in town for 2 days away from practice to collect and deciminate information. When you lose the audience, it is your fault not the audiences. Don't judge the people who came to learn, judge those who failed to teach.

That was a huge crowd and a missed opportunity. I am planning to present the topic, in a more compact manner to my staff of 70. I imagine with a healthy dose of editing I can present the topic in 20-30 minutes and let the self starters go from there.