The 12 Product Rules


November 11, 2017 - 1:06 am

Perfection is not the enemy. This idea is sold by people who just do not want to roll up their sleeves and do the important work. 
Now I will grant you that perfection is relative to what one is considering; however, good enough is a phrase I have heard many times, and is the equivalent of "fuck it". 

March 5, 2018 - 12:05 pm

This is a great Primer to kick-start any project. Much appreciated!

December 2, 2021 - 11:31 pm

Show me a perfect sustainable material at scale, and I will show you someone who has done imperfect research (or, I'll be really excited).  Sustainability is actually a cyclical wave, cycles of degradation and regeneration, so nothing can ever be perfect (or sustainable) in a static way.  We have to look at the trend over time.