News Brief
Gaiam, Inc. & Real Goods Trading Company Merger
Newsbriefs
In October,
Gaiam, Inc., based in Broomfield, Colorado, announced a merger with
Real Goods Trading Company of Santa Rosa, California. Both companies have been marketing healthy living products to environmentally aware, health-conscious consumers—the so-called “Lifestyles of Health and Sustainability” (LOHAS) market. Real Goods’ 2000 revenues are expected to be approximately $16 million, but the company had stretched itself too thin due to some aggressive expansion plans, according to an unnamed source
EBN spoke with. Gaiam will maintain the Real Goods brand name and its 12-acre (5 ha) Solar Living Center in Hopland, California, but Gaiam will consolidate most of the Real Goods operations into its own existing infrastructure. For more information, contact Gaiam at 303/222-3230 or visit www.gaiam.
com or www.realgoods.com.
Published December 31, 1969
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Citation
(2001, January 1). Gaiam, Inc. & Real Goods Trading Company Merger. Retrieved from https://www.buildinggreen.com/departments/newsbrief
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