News Analysis

GE and Masco Team Up on Homebuilder Program

In an effort to provide homebuilders and residential developers with a single package that combines high-performance products with advanced building-science principles, industry giants General Electric (GE) and Masco have recently teamed up to merge their existing green programs—GE’s Ecomagination with Masco’s Environments for Living (EFL)—into one Ecomagination Homebuilder Program.

EFL (see

Published August 2, 2007

Rachel, N. (2007, August 2). GE and Masco Team Up on Homebuilder Program. Retrieved from