News Analysis

Sherwin-Williams Zero-VOC Claim Misleading, Says BBB

by Paula Melton

In a move that could prompt industry-wide changes to claims about volatile organic compounds (VOCs), the Better Business Bureau’s National Advertising Division (NAD) has told Sherwin-Williams it should stop marketing its Harmony line of paints as “zero-VOC.”

Base paint vs. tinted paint

Published January 25, 2011

Melton, P. (2011, January 25). Sherwin-Williams Zero-VOC Claim Misleading, Says BBB. Retrieved from https://www.buildinggreen.com/news-analysis/sherwin-williams-zero-voc-claim-misleading-says-bbb

Volume 0, Issue 0

Also on BuildingGreen