News Brief
BP Solarex Renamed BP Solar
BP Solarex, the subsidiary company formed when British Petroleum acquired Solarex Corporation, is now
BP Solar. This change is part of a new corporate look for BP (no longer BP Amoco), which includes a logo with interlocking green and yellow sunbursts and the catchwords “beyond petroleum.” According to a company press release, “The colors reinforce the company’s strengths—green for environmental responsibility and yellow in the image of the sun, the world’s most powerful source of energy.” Quoted by Reuters, Greenpeace called the rebranding of BP a stunt: “BP doesn’t stand for Beyond Petroleum. It stands for Burning the Planet.” For more information, visit
Published September 1, 2000 Permalink Citation
(2000, September 1). BP Solarex Renamed BP Solar. Retrieved from https://www.buildinggreen.com/newsbrief/bp-solarex-renamed-bp-solar
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