Good Housekeeping Seal Goes Green

Representing a standard of consumer product performance for 100 years,

Good Housekeeping magazine’s Seal of Approval is expanding to consider environmental impacts. The new Green Good Housekeeping Seal will launch in the second half of 2009, according to the magazine’s publishers. Although the criteria for judging products have not been set, they will likely include the impacts of packaging, materials, and manufacturing as well as energy use and other attributes. All products considered for the green seal must also meet the reliability requirements of the regular seal.