Making the Business Case for High Performance Green Buildings

U.S. Green Building Council, Washington, DC 20036; 202/828-7422, www.usgbc.org. Brochure, 14 pages, single copies available free from USGBC Marketing Department.

At the Austin conference, the U.S. Green Building Council unveiled an attractive new brochure, “Making the Business Case for High Performance Green Buildings.” The concise, clear, four-color brochure makes a compelling case for green in a format and style that speaks to decision makers in corporate real estate. The brochure is organized around 10 key reasons for building green—for example: lower operating costs, improved employee productivity, reduced liability, and increased property value. These arguments are amplified with quotes from business leaders and examples of leading-edge green buildings.

– AW