MechoShade Unveils EcoVeil
With the help of McDonough Braungart Design Chemistry, MechoShade designed their new PVC-free shade screen as a "technical nutrient" that can be recycled indefinitely.
October 1, 2004
Following six years of development, MechoShade Systems, Inc., the shade screen industry leader, has introduced a new product aimed directly at the green market. Their PVC-free EcoVeil™—made of a new thermoplastic olefin (TPO) yarn called EarthTex™, developed by MechoShade’s textile partner, the Twitchell™ Corporation—is the first solar shade screen to earn a stamp of approval from McDonough Braungart Design Chemistry, LLC (MBDC). “We intend for EcoVeil to be safe for people, safe for the environment, and to never end up in a landfill,” explained Jan Berman, president of MechoShade.
MBDC assisted in the development of EcoVeil, and the end result is, in MBDC argot, a “technical nutrient” that can be recycled ad infinitum into more of the original material. “I think it’s a very cool product,” said Jay Bolus, MBDC’s director of science and operations, “and it represents a big step by both Twitchell and MechoShade.” EcoVeil is currently rated at level three out of five on MBDC’s scale of eco-effectiveness and is undergoing continuous evaluation to determine its impact on the health of humans and the environment. “I think what differentiates us from the rest of the market is that we embraced this comprehensive protocol,” Berman told EBN. “Instead of stopping at what it doesn’t have, we wanted to know what it does have.”