Product Review

MicroBlend-A Green Revolution in Paint Distribution

The heart of the MicroBlend technology is the Automated Paint Machine (APM), a system that includes a computer interface, a paint dispenser, five permanent storage tanks that hold the raw materials, and five shippable totes that are used to refill the tanks. When a specific paint is ordered, a plastic bucket is placed under the dispenser, and the computer calculates the desired quality and performance blend, color, and sheen. The machine calculates the exact amount of paint necessary to fill any of the company’s buckets, from a quart up to five gallons. FreshCHOICE paints are available in different sheen levels from matte to gloss in more than 3,000 of MicroBlend’s colors and can match colors from any paint manufacturer in North or South America. A photospectrometer is integrated into the APM to match a color based on a dried paint chip or fabric swatch.

MicroBlend’s paint, freshCHOICE, is a proprietary waterborne latex made from acrylic or vinyl acetate ethylene resins, depending on the paint selected. According to Thom Davis, MicroBlend’s vice president of sales and marketing, the company offers ten different performance levels, including eight interior/exterior options. The ten levels range from inexpensive budget paints using vinyl acetate resins to high-performance 100% acrylic products. The company’s exterior paints are 100% acrylic with UV stabilizers added to the mix, and the entire product line has less than 50 g/L VOC—although that is without colorants, which, depending on color, can boost overall VOC levels by a lot. Many of the paints meet the Master Painters Institute (MPI) Green Performance Standards for durability; however, none currently meet the more rigorous X-Green standard.

Published October 2, 2012

Ehrlich, B. (2012, October 2). MicroBlend-A Green Revolution in Paint Distribution. Retrieved from