Blog Post

What Would Your Billboard Say?

We asked sustainability professionals what message they would put on a billboard. Here’s what we heard.

“If you could put one simple message on a billboard, what would it say?” During the recent BuildingEnergy conference in Boston, BuildingGreen set up a camera at our booth and asked sustainable design and building professionals this question.

Our interviewees ranged from a professor of sustainable design, to a sustainability manager at an architecture firm, to a green home builder, to a creator of an online green building directory.

In a time that presents so many challenges for the sustainable building and design field, and the environmental field in general, it is refreshing to hear their positive and motivational messages. Their candid responses center around themes of taking action despite obstacles, and working together to push the needle towards a greener and healthier built environment.

Watch the video here, and let us know in the comments what your billboard would say!

Published April 3, 2017

Favaloro, S. (2017, April 3). What Would Your Billboard Say?. Retrieved from

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