News Analysis

A 2030 Challenge for Building Product Manufacturers

The 2030 Challenge for Products aims to reduce the embodied carbon (meaning the carbon emissions equivalent) of building products 50% by 2030. According to the organization, 5%–8% of total energy consumption and greenhouse gas emissions in the U.S. result from the manufacture and transport of building products and the construction of buildings. Cutting those emissions in half would be like permanently shutting down 222 coal-fired power plants.

The 2030 plan

With more than 100 different product categories to be addressed, the 2030 Challenge for Products has a lot of details to sort out. Architecture 2030 plans to spend the next two years finalizing product category rules (PCRs), including product-specific carbon benchmarks based on current life-cycle averages, a process the organization hopes will lead to “a harmonization of standards.”

Published February 14, 2011

Melton, P. (2011, February 14). A 2030 Challenge for Building Product Manufacturers. Retrieved from