Green Product Certifications: Picking Out Green from Greenwash

Enter the greenwash-free zone with the webinar that answers your questions on what green labels really mean and which ones to trust.

Wed., May 18 | 3 p.m. ET Register now

What the heck do all these labels mean?

"Green" labels are everywhere today, from your breakfast coffee to every other building product. While there are benefits, if you don't speak the language of labels, certifications, and standards, it's easy to choose a product that appears to be sustainable, but isn't really.

Certifications and standards explained

BuildingGreen.com invites you to a certifications extravaganza: a one-hour live webcast packed with key understandings to sort out the green from the greenwash. We'll cover:

• The value of "third-party" certifications vs. first- and second-party
• What is a label vs. a certification vs. a standard
• When does a single vs. a multi-attribute certification matter?
• Less well-known but essential certifications for paints, wallboard, carpet, resilient flooring, furniture, wallcoverings, and composite panels
• And a lot more.

What should I pay attention to?

In each major product category, some attributes are really important from a health and environmental standpoint, and some are secondary. We'll look at what really matters, and which labels deliver the goods.

You may be hearing more about EPD, LCAs, and other emerging trends. We'll forecast what's ahead, but also be frank with you about what matters today. We'll also tip you off to key tools that you can trust to screen products.

Your questions answered

You should attend this webcast if you're wondering:

• Is FSC still the "gold standard" in forestry?
• Which emissions certifications really protect our health
• Which environmental claims are relevant, and which are subterfuge?
• Can you get a green product from a dirty company?

Attendees of this free webcast will receive:

• One AIA HSW/SD CEU
• One LEED CE hour
• A CE certificate good for other reporting
• A free email subscription to the GreenSpec Advisory

Register now

About the presenter

Jennifer Atlee

As research director for BuildingGreen, Jennifer Atlee guides the in-depth independent research that is the hallmark of all BuildingGreen resources: GreenSpec, Environmental Building News, LEEDuser, and other BuildingGreen activities. With her broad knowledge in sustainability, analytical acumen, and passion for improving the standards used to assess the sustainability of products, processes, and organizations, Jennifer brings strong direction to the research process behind GreenSpec's product-screening decisions. She has a dual MS from MIT in Technology Policy and Material Science & Engineering, and has worked with the Rocky Mountain Institute, the Toxics Use Reduction Institute, and the Healthy Building Network, among others.