News Analysis

Deep Retrofits Next Market for Struggling Architects

The American Institute of Architects (AIA) and the Rocky Mountain Institute (RMI) have co-published a new guide for architects on deep energy retrofits. But this is not just a technical design guide; instead, the report explains why deep retrofits offer architects a good business opportunity and outlines the financial arguments and incentive programs needed to sell retrofit designs to clients.

Let the hard times roll

The report, Deep Energy Retrofits: An Emerging Opportunity, says that as of March 2013, employment in architectural services was 28% lower than the 2008 high. The downturn in new construction and design, however, revealed a market that may hold even greater potential. The 2012 AIA Firm Survey showed that architecture firms received 42% of their billings from renovation projects and that renovations accounted for the majority of projects for small firms.

Published July 28, 2013

Pearson, C. (2013, July 28). Deep Retrofits Next Market for Struggling Architects. Retrieved from